A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
— Seth Godin
 
 

What Is A Brand?

A brand is more than a logo or a name. It’s a perception that is formed over time by emotion(s), stories or experiences defined by your customers, employees, and influencers. When you analyze and create a purpose, a mission, and a voice that ultimately speaks to your target market, you establish a firm foundation for a successful business, however ultimately the overall brand is shaped by the future, cultivation and growth of your business, service and/or product and how others engage with it. 

 

What Is A Brand Identity?

A brand identity is the full visual representation of your business. Design elements and collateral that are carefully crafted to be unique, polished and effective. Identity pieces include a cohesiveness within all elements -- a logo, website, graphics, fonts, and colors along with other marketing collateral whether it's print or digital. 


What Is A Logo?

A logo is the main element of a brand identity and sets the tone for the rest of the visual collateral to unfold. It will usually consists of text & symbol or mark/icon. Some companies opt for just a logotype (simply text with no mark/icon) and in some rare cases just a mark or icon but this is harder if the brand is new or not well known and is better saved once it's established. (Think of the Target bullseye for example.) A logo is best when created in a vector format for ultimate quality and use in future applications. 

 


Ready For Your Brand Identity to Unfold?

Let's Schedule A Strategy Session.

A strategy session is a conversation (Q&A) to discuss where you want to be now and/or where you're headed with your business. It could be a brand new idea and you need to know where to go from there or you may need to figure out a name, which social networks to be on, etc. If you already have a lot figured, that's great too. Let's reign in those ideas, talk it out and gather a good plan prior to moving forward on any design visuals. 

 

Not sure if you need to Re-Brand?

Schedule a Brand Identity Review Session! 

1 hour of reviewing and delving deep to see if
what you have is working, needs small tweaks
or a full brand identity refresh!


Greenlight Leadership Company Brand Identity Design

Greenlight Leadership Company Brand Identity Design

Beaufort County Human Services Alliance Brand Identity

Beaufort County Human Services Alliance Brand Identity

VWC Brand Identity Design

VWC Brand Identity Design

Aerial Images Brand Identity Design

Aerial Images Brand Identity Design

drink Brand Identity Design

drink Brand Identity Design