What Is A Brand?
A brand is more than a logo or a name. It’s a perception that is formed over time by emotion(s), stories or experiences defined by your customers, employees, and influencers. When you analyze and create a purpose, a mission, and a voice that ultimately speaks to your target market, you establish a firm foundation for a successful business, however ultimately the overall brand is shaped by the future, cultivation and growth of your business, service and/or product and how others engage with it.
What Is A Brand Identity?
A brand identity is the full visual representation of your business. Design elements and collateral that are carefully crafted to be unique, polished and effective. Identity pieces include a cohesiveness within all elements -- a logo, website, graphics, fonts, and colors along with other marketing collateral whether it's print or digital.
What Is A Logo?
A logo is the main element of a brand identity and sets the tone for the rest of the visual collateral to unfold. It will usually consists of text & symbol or mark/icon. Some companies opt for just a logotype (simply text with no mark/icon) and in some rare cases just a mark or icon but this is harder if the brand is new or not well known and is better saved once it's established. (Think of the Target bullseye for example.) A logo is best when created in a vector format for ultimate quality and use in future applications.
Ready For Your Brand Identity to Unfold?
Let's Schedule A Strategy Session.
A strategy session is a conversation (Q&A) to discuss where you want to be now and/or where you're headed with your business. It could be a brand new idea and you need to know where to go from there or you may need to figure out a name, which social networks to be on, etc. If you already have a lot figured, that's great too. Let's reign in those ideas, talk it out and gather a good plan prior to moving forward on any design visuals.
Not sure if you need to Re-Brand?
Schedule a Brand Identity Review Session!
1 hour of reviewing and delving deep to see if
what you have is working, needs small tweaks
or a full brand identity refresh!