Dublin Truck Parts

Brand Identity & Web

Visit the Site.

The owner of Freightliner of Savannah contacted me to do a new logo and website for their new truck parts store front located in Dublin, Georgia. The site was also to contain an e-commerce shop, but that is currently on hold so they opted for a very basic informational site. They wanted a logo that was bold and modern yet still had a throwback influence to the Freightliner brand. I became very familiar with tractor trailer grills during this process while re-creating them digitally. I wanted it to be a bold, solid mark that could stand on its own if needed. The orange and blue color scheme gives a masculine edge to the design.