For the Entrepreneur & Small Business Owner
For the budding solo/entrepreneur's. The small business owners who are new or established. The ones who work night and day to perfect a product, service, idea or revenue space. The ones finding solutions to problems to make life better. The ones who are almost bankrupt funding all the various stages and turning to kickstarter or indiegogo to keep going. The ones needing a visual "face" or "face-lift/redesign" to help promote and jump start your business.
You are serious about where you're headed and are passionate about what you've created whether service or product based. You possibly have more than one business to keep multiple streams of revenue flowing in. You already have a strong idea about branding and marketing and what that might entail. Or perhaps, that is one category of the business process that you are really unsure about or never had time to explore its options. Either way, Unfold Creative can help.
We will collaborate together via a creative (design) brief. Specific questions will help hone in on your target market, your voice, your mission, what marketing and design needs you have whether web, print or social media. A strategy session would be an ideal way to go after an initial assessment so that we can discuss a plan of action in moving forward and help put that "face" on your new product or business.
Items You Might Need >
Logo in various forms - horizontal, vertical, logo-type only, logo-mark only, full color and b&w with various files for print and web use in the future; Website - Basic or e-commerce with possible content creation; Marketing Collateral for print and web and can include such items as Business Cards, Rack Cards or Flyers, Letterhead or other Stationary, etc.; Social (or Digital) Media Graphics such as a header & profile pic.
Also, whether you have a brick and mortar or web based business, you may still need items such as, Signage or Banners for a booth or tent if you're planning on exhibiting or doing local festivals or markets. Graphics or vinyl wraps for your vehicle. Packaging for your products - boxes, bags, tags, note cards. Stickers for your fans. Hats. T-shirts. Other swag.
types of entrepreneurship
Typically service based, product based or both are found within each of these different categories of business ownership and that will ideally give us a springboard on how to proceed with the visual face of your company, business or brand.
A relatively new term, "a solopreneur is an entrepreneur who works alone, "solo," running their business single-handedly. They might have contractors for hire, yet have full responsibility for the running of their business." as defined by Urban Dictionary.
A standard term for a business man or woman, defined as such: "Someone who exercises initiative by organizing a venture to take benefit of an opportunity and, as the decision maker, decides what, how, and how much of a good or service will be produced... read more."
Defined as "privately owned corporations, partnerships, or sole proprietorships that have fewer employees and/or less annual revenue than a regular-sized business or corporation." The SBA has extensive info on what constitutes a small business and you can read more here.