JW Salon | Re-Brand

My client recently purchased ownership of the salon and wanted to put her stamp on it. For now, she chose to stick with the current logo and she also loved teh sign that was made out front. However we warmed it up a bit and gave it a color story and a more extensive style guide with fonts and image styles as well so her staff can stay consistent when posting on social media or for events. We are currently working on other print items to stay true to the new brand identity.