Mike Cook Fish Replicas & Taxidermy
Brand Identity & Web
Mike Cook, is a very talented fish replica artist and taxidermist who was looking for a new logo and website to help boost his business in 2016. The design process was fairly simple as he knew exactly what he was looking for. First I worked on the logo design sketching and looking at various type treatments. He ultimately decided on the logo that included an abstract mark that I illustrated based on his initials but also looks like a fish. We opted for brighter yet somewhat subdued colors atypical of other taxidermists as well as a cleaner look all together. His website is very straightforward and consists mainly of two galleries showing his artwork, a pricing page, a link to his Facebook testimonials and a contact form. It was very exciting to see this project come together and you can see a outline of the project below.